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Publishing Press Releases

The recognized leader in online news and press release distribution serving customers worldwide of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site.

Today's Latest Plugs

Posted around 9/8/2008

Plugged Press Releases

GrowAPlug.com displays press releases by category and distributes all press releases to other web sites through it's diverse 'Really Simple Syndication' (RSS) feeds.  We're growing your business one plug at a time.

Public Relations Overview

With an ineffective release distribution, you have more to lose than the time it takes to write the press release.  Our skillful professionals help you attain success by ensuring your release is delivered direct to editors and writers covering your industry; your release must still have a dynamic headline and enticing, engaging copy to capture their full attention.

 

Include the most significant points of your release upfront. A strong opening or leading paragraph, the "hook" - contains a concise but strong summary of what your release is about. This is a critical element to your distribution's success. The opening paragraph should answer the who, what, where and why - clearly and quickly. Use the first paragraph to illustrate and emphasize to editors and writers why your release is important to their readers. You may be tempted to provide a history of your company or the industry at the beginning of your release; journalists that are educated about the industry most likely already have this information.

 

Writers Assistance
Our media-savvy writers craft press releases designed to grab the media's attention and initiate a response.  We are driven to providing you with extraordinary services in reworking your press releases.  If after you write your own copy, you're still not sure your press release meets the goals below, contact us for an affordable $49 comprehensive release review.

 

Having our writers review your press release before distribution to provide you with a measure of comfort that your release meets the expectations of journalists for appropriate editorial style and formatting. Comment

Writings from Journalists

In our everyday lives, we are already overburdened by emails, faxes and phone calls - imagine that compounded by being the focal point for people who want to have news written about their products or services.  It's not just important - it's critical to make sure your release provides the information a journalist needs - at the quickest of glances.

Clearly companies you readily recognize the names of are those which have done an effective job with their marketing strategies.

While everyone would like to think their releases are read in their entirety, understand that the first time relevant journalists see your company name, they may not recognize it. Depending on your topic, its timeliness and relationship to other stories, journalists may contact you immediately upon receipt of your release or a period of time may elapse.

The second time may bring recognition of your company's name, product or service. The third or fourth time may elicit curiosity. Maybe thereafter you may receive some type of response.

Receiving results from your marketing efforts and release distribution requires concentrated effort, and that translates into regularly directing releases covering a variety of angles or focus to the media. Repeated sightings of your company name through comprehensive, concentrated efforts over time will develop brand awareness.